GetResponse is a reputable email marketing solution with marketing automation features geared for small and midsize businesses (SMBs). It has a reasonable price tag and a long list of appealing third-party integrations. GetResponse has continued to grow its team and add new features since then. GetResponse has also received accolades from publications such as Website Magazine, the second-best email marketing supplier in 2011.

Why Choose GetResponse?

Why should you invest in email marketing? GetResponse is a popular email marketing platform, but why should you engage in email marketing? Having a way to get subscribers via email is a highly effective (and sometimes underestimated) option if you want to maximise the potential of your website. A visitor who comes to your website for the first time is unlikely to return. That isn’t to say that your website isn’t well-designed or that the material isn’t compelling enough. It’s just that there’s so much information online, and people are assaulted with so many different connections to different sources that it’s simple for your site to be forgotten after a first visit. So, what’s the answer? Simple: devise a solid approach for retaining your early visitors.

GetResponse features

Instead of raving about how great GetResponse is, go down in the weeds and see the technology in action. The following are its primary characteristics and how they interact to help you create an impression with your business.

1. Email marketing: Its flagship service is still regarded as one of the best in the business. GetResponse makes it simple to create beautiful emails that your subscribers will want to open.
2. Email creator: Instead of starting from scratch, you can choose from various templates for your email campaign. You can first examine the template to see if it suits the look and feel of your email. It shows only templates from the category that best suits your needs to make searching for the perfect template more accessible.
3. Autoresponders: Let’s imagine you wish to regularly send an email or a series of emails to a set of subscribers. GetResponse’s Autoresponders function makes sending the emails one by one because it’s impossible to do it manually. While sending autoresponders is an excellent approach to onboard new subscribers, it’s even better when used in conjunction with the marketing automation tool, which we’ll discuss shortly.
4. Transactional emails: Besides collecting subscribers and sending emails, e-commerce site owners require more from their email marketing software. You’ll need a solution that will send emails to customers who have forgotten to check out their carts, as well as receipts for each transaction. You can examine and evaluate the results of these emails to improve your sales prospects.

Pro

• New functionality, such as SMS and email conversation, have been added.
• Options for powerful auto-responders.
• Features for easy email marketing.
• E-commerce integration has been improved.

Con

• The report is unimpressive.
• There is no customer service available 24 hours a day, seven days a week.

The Bottom Line

GetResponse is flexible, user-friendly, and now has a stronger focus on e-commerce. It has a feature-rich interface and a lot of effective connectors to address most firms’ omnichannel marketing demands.